(Access Password: joint2020) A common misunderstanding about private colleges is that there is no need for affordable course materials such as open educational resources (OER). Given the higher tuition price tag, isn't the cost of textbooks just a drop in the bucket? Drawing from recent literature, national data, results from PALNI’s pilot student textbook survey, and further anecdotal evidence gathered from PALNI Affordable Learning participants, this presentation aims to dispel this myth. This session will demonstrate that students at private institutions are quite concerned with and negatively affected by the costs of textbooks, and that many of their faculty are in fact receptive to lowering textbook costs in pursuit of increased student success.